Although the real estate market is quiet and liquidated, from a positive perspective, this is the time for a stronger restructuring. According to an economic expert, Assoc. Dr. Dinh Trong Thinh, after the impact of the Covid-19 pandemic and difficulties in 2022, restructuring the real estate market is necessary and an indispensable requirement for this …
Although the real estate market is quiet and liquidated, from a positive perspective, this is the time for a stronger restructuring.
According to an economic expert, Assoc. Dr. Dinh Trong Thinh, after the impact of the Covid-19 pandemic and difficulties in 2022, restructuring the real estate market is necessary and an indispensable requirement for this market to develop stably. , healthy in the long run.
From a business perspective, Ms. Nguyen Kieu Oanh, Director of Marketing Sun Property (Sun Group), shared that the quiet and difficult context is the time to prove the strength and health of real estate businesses. movables.
“I think this is an opportunity for us to look at the market together. If businesses with “health” are not good enough, they will be removed from the market. Businesses with strong capabilities and resources will re-plan new directions to adapt to the current market conditions. At the same time, businesses will have to properly allocate resources to go the long way through the projects they develop,” said Ms. Oanh.
Sharing more with Realtimes, many real estate businesses also said that they have been proactively streamlining their apparatus, focusing on developing necessary projects, not spreading development but focusing on satisfying segments. meet the real needs of the people.
Mr. Nguyen Thai Binh, General Director of Dong Tay Land Joint Stock Company: “Need to restore the confidence of investors and customers”
Currently, the company's sales team is still able to reach customers, and the projects still have the interest, research and direct survey of investors. However, currently, investors and customers mainly go to watch just to grasp the market situation, they are still afraid to put money down, wondering and waiting because they do not know when the market will recover. . Therefore, the chance of successfully closing the transaction is only 1-2% compared to the previous period.
In early 2023, some banks reduced interest rates and opened credit, so borrowing was easier. Many investors also launched very good incentive policies to attract customers and investors. However, these signals have not been able to improve the trading volume in the market to the previous level. Transactions in the market mainly come from real customers. And investors are still very shy.
It is forecasted that the real estate market until the second and third quarters will still be difficult, so the market's confidence has not yet recovered.
In such a context, our business must find ways to maintain operations. There are many challenges that brokers must address:
Firstly, the market has no transactions, the number of brokers leaving the job is quite a lot, while there are no new employees entering this field. The company must come up with many supportive policies to be able to retain qualified and passionate employees and help the company overcome difficult times.
Second, the customer's interest in real estate is still quite high, but because they hesitate, they can't “close” the transaction, leading to brokers and sales agents falling into disrepute. dilemma, not knowing whether to come up with a stronger implementation plan or continue to greet customers. Therefore, we have to spend money to “feed” customers during this period to wait for the time to close the transaction.
Third, the price of real estate products is currently at a high level compared to customers' expectations. At this time, most of the groups of customers who want to buy are waiting and expecting the price to drop further. Meanwhile, newly launched projects for primary sale always have higher prices than subsequent ones, while secondary products are stuck and cannot be sold.
Therefore, I think that in order for the market to better create trust for customers and investors, the Government must always have positive information and take positive actions.
As for businesses, it is necessary to choose the right product at this time. Only products that meet real needs can have good liquidity and turn around capital.
Since the beginning of 2023, Dong Tay Land has started to shift to distributing products in the right segment for the market. We aim to focus deeply on housing near urban areas rather than investment and resort products. Because the housing segment is on an upward trend, liquidity is easier. In which, apartments account for 80%, the remaining 20% are low-rise buildings.
Besides, in this period, we will not expand the market share in the area but only focus on developing internal resources mainly, paying more attention to internal activities and training programs to improve capacity as well as improve the quality of service. employee morale.
Mr. To Duy Chinh, Director of Sales Division Kim Oanh Group: “See clearly the needs – choose the right direction”
From 2020 – 2022, the segment that we choose for investment and business is mid-end and affordable. From mid-2022 until now, due to the difficult and quiet real estate market situation, the number of successful transactions of the company decreased by about 30% compared to previous years, but still recorded regular transactions every month.
Enterprises are implementing and distributing projects to meet the real buying needs of customers in Dong Nai and Binh Duong. In order to stimulate demand, the company has launched preferential policies such as: Just pay 166 million dong, customers can receive a house and get a grace period of the principal within 1 year. In addition, customers also enjoy the interest rate policy of 9.9% within 36 months. Thus, with an apartment of 1 billion VND, only 10% of the initial payment is required to own the house.
According to our observations, customers who have real needs and want to buy housing are paying much attention to the social housing segment. The current real estate market also follows that, which is closer to the real value, there is not much speculation as before.
Therefore, Kim Oanh Group has taken another direction, which is allocating capital, re-planning finance and resources to meet the actual needs of the market in the coming period.
Besides, we have also prepared the land fund to deploy low-rise and high-rise social housing projects which are built professionally and professionally in 2 provinces: Dong Nai and Binh Duong. It is expected that in June 2023, the company will put on the market about 4,000 – 5,000 apartments with reasonable prices.
Nguyễn Lạc
