Kim Oanh Group cooperates strategically with Dale Carnegie Vietnam to develop corporate culture

Kim Oanh Group has just held a signing ceremony of strategic cooperation with Dale Carnegie Vietnam (Dac Nhan Tam School of Entrepreneurship) to implement the project “Reinventing Culture – Affirming and “Living” Cultural Values in Kim Oanh Group”.

The signing ceremony took place at Kim Oanh Group‘s headquarters in Ho Chi Minh City with the participation of a large number of department leaders, emphasizing the importance of building and developing corporate culture to ensure sustainable development in the period of rapid and unpredictable business fluctuations.

With more than 15 years of development, Kim Oanh Group has affirmed its position as a leading and prestigious real estate brand in the South, constantly bringing practical and sustainable values to customers, partners as well as the community.

In addition to impressive business achievements, Kim Oanh Group also makes a mark when successfully building a young, dynamic and enthusiastic staff. Since then, building the spirit of corporate culture has been imprinted in the minds of each leader and employee of the Group.

Within the framework of the program, Mrs. Dang Thi Kim Oanh – Chairman and General Director of Kim Oanh Group – shared that Kim Oanh Group has had ups and downs and difficulties and now has revived and is affirming its leading position in the market. To have a strong development is thanks to the culture of sharing among the staff and employees at the enterprise that the Group's leadership team has worked hard to build.

“Corporate culture is an organization's renewable energy source and talent retention. That is also the foundation to help build a reputable brand for customers and partners”, Mrs. Kim Oanh affirmed.

Chairman Kim Oanh Group shared that any business has its own way of thinking and doing. At Kim Oanh Group, the journey of spreading human values through volunteer activities, for the community is a mission inseparable from business mission. Therefore, humanity is the first characteristic factor that anyone can notice in Kim Oanh Group.

The philosophy that Kim Oanh Group has always pursued for more than 15 years of establishment and development is “Real product, true value and success of customers, success of partners is the success of Kim Oanh Group”. On a new development journey towards international integration, Kim Oanh Group is constantly improving and innovating in all aspects. Not only investment, business and branding activities but also corporate culture factors are always highly appreciated by the Group.

In business, corporate culture plays a very important role. Corporate culture creates long-term engagement and this is also the determining factor for the strength of a team as well as the sustainable development of an organization. Therefore, Kim Oanh Group has entered into a strategic cooperation with Dale Carnegie Vietnam to inherit and promote the corporate culture that Kim Oanh Group has worked hard to build over the past 15 years.

On that basis, Kim Oanh Group wishes to build a cohesive team and build a professional, methodical and internationally integrated corporate culture. This is also one of the important factors to help shape current business service capabilities, while helping to build a foundation, shape a different corporate culture and synchronously deploy capabilities for the sustainable development of Kim Oanh Group in the future.

Mrs. Nguyen Trinh Khanh Linh – Chairman and CEO of Dale Carnegie Vietnam said she was very impressed by the spirit and solidarity of Kim Oanh Group through the development developments of the Group over the past 15 years.

“I am very fond of the philosophy of corporate culture that Chairman Dang Thi Kim Oanh once shared: Culture is a source of renewable energy for the operating structure of businesses and an important factor to retain talents. In particular, the culture of sharing and gratitude plays an important role in uniting the team, helping Kim Oanh Group overcome difficulties and continue to expand and develop the business.”

However, the most important thing is that “Culture does not create people, but people create cultures”. This philosophy suggests that corporate culture is not a set of rigid or predetermined rules but that it always evolves through the actions and choices of each individual within a collective. And it is the core participants who define the success of the corporate culture, with each individual making an important contribution to the collective.

“The four words of Self of the human subject that Dale Carnegie Vietnam considers the main material as well as the foundation for building, practicing and spreading corporate culture standards in philosophy are: Autonomy; Proud; Confidence; Self-training,” Mrs Linh said.

The signing ceremony of the strategic partnership between Kim Oanh Group and Dale Carnegie Vietnam also showed strong commitment from the parties and agreed on a statement of common values and principles. This will help form a solid basis for future cooperation and development.

Mr. Nguyen Phu Duc – member of the Board of Directors, Head of the Executive Board of Kim Oanh Group's corporate culture development project – said that the aspiration to become a professional, humane and sustainable multidisciplinary investment group in the future with the current strategy of “standing on the shoulders of giants” – strengthening cooperation with prestigious international corporations has set the problem of ” acculturation”.

Therefore, in order to take the initiative in this process of “acculturation”, cultural regeneration or in other words, self-advocacy, self-change to suit the new context and new strategy is an inevitable consequence and a fundamental preparation step to create a solid foundation in the immediate difficult market, thereby accumulating strong resilience Anticipate the recovery and growth in the next 3-5 years for Kim Oanh Group. Partnering with Dale Carnegie Vietnam is not out of that goal.

Therefore, cultural reinvention is “affirming and living the soul value of bamboo”. The values have existed for more than 15 years at Kim Oanh Group. It is like the “oil” flowing in the “machine source” of the organization, the “glue” that binds the team into a unified and harmonious block that will once again be affirmed and live in every corner of the organization, in the flesh and blood of all members of the Group.