On Sept 09th, the Khoi Su Tu Tam Foundation, a member of Kim Oanh Group, solemnly organized Vu Lan Ceremony at Vinh Nghiem Pagoda, HCMC with the attention of nearly 400 employees. The ceremony was graced by the presence of Venerable Thich Giac Hiep, Deputy Abbot of Vinh Nghiem pagoda, along with numerous Venerable monks …
Vu Lan: The Day of Honoring Parents & Nurturing Gratitude Read More »
On Sept 09th, the Khoi Su Tu Tam Foundation, a member of Kim Oanh Group, solemnly organized Vu Lan Ceremony at Vinh Nghiem Pagoda, HCMC with the attention of nearly 400 employees.
The ceremony was graced by the presence of Venerable Thich Giac Hiep, Deputy Abbot of Vinh Nghiem pagoda, along with numerous Venerable monks and nuns. Buddhist nun Thich Nu Huong Nhu, Abbess of Thien Quang pagoda, delivered a touching Dharma talk on filial piety, reminding participants of the sacred duty to love and respect parents.

The Venerables pray for peace
The Vinh Nghiem Pagoda’s Venerables at the ceremony

She said: “When our parents grow older, some may become easygoing while others may not. It’s just like when we were children, our parents patiently and persistently raised us year after year. Looking back on that time, we should respect, cherish and love your parents as much as possible while they are still with us.”
She quoted the Vietnamese folk poetry: “Every night, I light a lamp in the sky, praying my parents live forever with me”, and the audience repeated together. The hall echoed with one voice, and in that moment, many were deeply moved, their hearts filled with memories of their parents’ devotion and sacrifices.

During the Rose Ceremony, each flower gently placed on a lapel became a symbol of remembrance and love. Many people could not hold back their tears as they recalled their mothers and fathers.
Together, employeees of Kim Oanh Groups gathered to reflect on each other parents’ devotion and sacrifices. This was also an opportunity for each of us to look back on ourselves, honor the value of filial piety, and pay deep respect to our parents.
“Rose pinned on lapel” song performed by Quynh Trang singer
Mr. Nguyen Thuan, Vice Chairman of Kim Oanh Group, receiving a white rose — a sign of those who have parents passed away. The ritual inspired by the writings of Zen Master Thich Nhat Hanh about his mother.

Speaking at the ceremony, Mrs. Dang Thi Kim Oanh, Chairwoman of Kim Oanh Group, President of Fund Management Council of Khoi Su Tu Tam Foundation, shared with emotion: “Both my husband and I have lost our parents. That is why I wish to remind everyone: cherish, respect, and care for your parents while you still have the chance.”
“The annual Vu Lan ceremony held by The group is not only a tradition but also a meaningful opportunity for our staff to honor the virtue of filial piety, to treasure family bonds, and to spread more love in everyday life.” She said.
Mai Phuong shared her thoughts at the ceremony
Singer Hanh Nguyen performed “The Mother’s Heart
In parallel with the ceremony, the Khoi Su Tu Tam Foundation organized charitable visits to nearly 1,000 elderly people living alone in Ho Chi Minh City and Dong Nai. Though modest, each gift carried with its warmth, care, and the hope of bringing comfort and joy during this meaningful season.
The Vu Lan Festival, rooted in the story of Venerable Muc Kien Lien (Maudgalyāyana) saving his mother from suffering, has long been an important period of Buddhist tradition. Today, it remains not only a time to honor parents and ancestors, whether living or departed, but also a reminder to cultivate compassion and extend kindness to those in need.
Some images at the event:
Mr. Nguyen Luong Tho, the Group’s Deputy General Director of Operations, together with employees, welcomed the Venerable monks and nuns.
The Group’s senior executives offered Buddhist prayers.