Culture is the glue that binds the team together

Mrs. Dang Thi Kim Oanh – Chairman of Kim Oanh Group affirmed that culture determines the success of the business. In the difficult economic context, the culture of sharing must be enhanced and spread among the team at the enterprise. “The sharing culture is the glue that binds the team, thereby helping Kim Oanh Group overcome challenges to continue expanding its business,” Mrs. Kim Oanh emphasized.

In the context of the difficult real estate market, Kim Oanh Group still announced a strategic cooperation with Surbana Jurong Group, Singapore to develop a series of residential real estate projects, resort real estate, office buildings in the South and plans to build 40,000 social housing units in the upcoming period. Not only in the construction and transfer segment, Kim Oanh also expanded into the field of hotels and resorts through the operation of Palace Long Hai resort in Ba Ria – Vung Tau province.

Sharing with Saigon Businessman, Mrs. Dang Thi Kim Oanh said that the strong development is thanks to the culture of sharing among the staff and employees at the enterprise that she and the leadership team of the Group have worked hard to build.

“Culture is a source of renewable energy for businesses and talent retention. Culture helps businesses build a reputable brand foundation for customers and partners”, Mrs. Kim Oanh affirmed.

* Is that why Kim Oanh Group signed a strategic cooperation agreement with Dale Carnegie Vietnam to launch the project “Reinventing culture – Affirming and reviving Kim Oanh Group's core values”, madam?

– That's right. If you look at the centuries-old businesses of Japan, Korea, and Singapore, you can see that culture is the glue that binds the team, partners and customers. That is considered the “anchor” to keep businesses sustainable.

For Kim Oanh Group, building a corporate culture has been established since its establishment 15 years ago. If compared to centenarian businesses of other countries, it is still young, so we want to cooperate with Dale Carnegie Vietnam -is the only Dale Carnegie & Associates USA franchisee in Vietnam – in capacity development consultancy for organizations and individuals. The core values that have been the foundation for Dale Carnegie's development over the past century in the world are based on the philosophy of “winning people's hearts”, and having many years of experience in the field of corporate culture consulting will help Kim Oanh Group develop sustainably.

* Can you share specifically how Kim Oanh Group will cooperate with Dale Carnegie Vietnam in building corporate culture?

– Any business has its own unique way of thinking and doing. The journey of spreading human values through volunteer activities, for the community is an inseparable mission from the business mission at Kim Oanh Group. Therefore, humanity is the first characteristic factor that anyone can notice in Kim Oanh Group. The philosophy that Kim Oanh Group has always pursued in 15 years of establishment and development is “Real products, true value and success of customers, success of partners is the success of Kim Oanh Group”.

Identifying people as the creators of corporate culture, we believe that choosing Dale Carnegie Vietnam as a strategic partner demonstrates our determination to create a new substantive culture. In that place, officials and employees are the subjects of innovation, thereby bringing Kim Oanh Group to a new cultural level.

* Along with the goal of creating corporate culture, surely Kim Oanh Group is cherishing new plans?

– We are still on the journey to fulfill the announced goal: developing 26 projects (including 23 social housing projects and 3 low-income housing projects) with a total of about 40,000 products, a total investment of about 31,000 billion VND. From now to 2026, Kim Oanh Group will introduce to the market 14 projects with 25,000 products. In 2023 alone, 4,800 low-rise and high-rise social housing will be introduced to the market in Binh Duong and Dong Nai.

In order to bring to the market a large volume of products of high standards, we have actively expanded the field of furniture production to provide comfortable and modern living space for customers. We are expanding cooperation with foreign partners to work with Kim Oanh Group to overcome challenges to realize the above goals.

* Can you tell us about Kim Oanh Group's specific cooperation with foreign partners?

– Regarding the specific strategy, I would like not to announce it, but Kim Oanh Group has signed memorandum of understanding (MoU) with a number of large corporations in Japan to develop modern urban areas. We have land banks in many localities, so this cooperation will help Kim Oanh Group build buildings that create residences according to international standards, contributing to promoting local economic development.

* Has Kim Oanh Group expanded any other business areas besides real estate and resort hotels, madam?

– Kim Oanh Group has cooperated with partners in the field of education and is building a chain of inter-level schools in Binh Duong. It is expected that in 2024, the first affiliated school will come into operation. We are also cherishing the construction of a Vietnamese-Australian international school in Binh Duong. In the near future, we cooperate with foreign partners specializing in operating 5-star resorts to upgrade Long Hai Palace Resort in Ba Ria – Vung Tau. Kim Oanh Group will also expand cooperation in the field of health, such as coordinating with partners with experience in herbal production. It is expected that in 2024 there will be herbal products introduced to consumers.

* Thank you!

By: Ngoc Ly – Le Hanh – Thanh Truc